With the ambition of becoming the first regenerative luxury brand, Louis Vuitton has strengthened its longstanding commitment to preserve natural resources– joining forces with the conservation charity People For Wildlife in 2023.

In collaboration with local communities, this five-year environmental partnership to restore biodiversity across a 400,000-hectare northeast Australian reserve, contributes to the LVMH target of rehabilitating five million hectares of flora and fauna habitat by 2030, as well as the UN Biodiversity Conference Agreement (COP-15) to protect 30% of the planet’s land by the same year.