Towards a Dream

At Louis Vuitton, the Spirit of Travel goes beyond discovering a physical destination, it also sparks curiosity for what lies within. For this year’s campaign, the Maison’s core values come alive in a far-reaching journey to dreamlike settings around the globe. Captured by Viviane Sassen, the images are an evocative ode to the inner child, set free in a reverie of otherworldly beauty and infinite possibility.

Rich in ancient history, the Greek island of Milos becomes a playground of discovery for a group of local schoolchildren. With their innocent curiosity, their silhouettes emerge from the landscape to convey a limitless sense of optimism and freedom.

Inspired by the power of dreams, photographer Viviane Sassen embarks on a far-reaching journey where imagination takes flight between past, present and future. After Milos, she will continue on to Jordan and France in this ongoing invitation to travel within.