A Portal To The Absolute
To offer the purest expression of oud, Jacques Cavallier Belletrud dreamed up a composition of radical minimalism – a bespoke showcase to highlight the luxurious essence of Assam oud concentrated in an immoderate proportion of 10% of the formula. An ambery scent of mysterious seduction, tinged with spicy accents, the concise formula has been pared down to the essentials using only three ingredients: the powerful and profound woody notes of oud and the luminous softness of two white musks. Revealing an absolute beauty that stands on its own, Pur Oud is a wonderfully rich, infinitely complex fragrance that exalts the raw beauty of this rare ingredient.
Never ceasing to take its wearer by surprise, Assam oud has been cultivated by the same family of producers in Bangladesh for the past 200 years. Now an exclusive supplier to Louis Vuitton, extraordinary olfactory qualities are the result of practices that are ethical and respectful of nature and people, as well as the traditions of yesterday and tomorrows.