Fashion - Campaigns 17/02

Men’s Spring-Summer 2021 Campaign

Starting in Paris, Virgil Abloh took his collection, 'Message in a Bottle', around the world to celebrate inclusivity and unity, culminating in his new Louis Vuitton Men's Campaign.

The Film

Highlighting the symbolic power of style and tailoring to express newfound power and freedom, the campaign brings together the collection’s mix of influences including the season’s ska-inspired Damier-like checkerboard motif. Uniting people of diverse backgrounds, the musical genre of ska reinterpreted classic British tailoring and exemplifies Virgil Abloh’s approach to his ongoing Louis Vuitton collections.

I strive to employ fashion to reflect and affect ideals of inclusivity, unity and humanity.

The Campaign

Photographed by Tim Walker, the campaign images accentuate the collection’s aspect of fantasy and the boyhood ideology that Abloh refers to throughout his Louis Vuitton collections’ arc. Starting with the formative idea of seeing the world through the experiences of a young man, the collection proposes an alternative to rationalism in order to imagine the impossible.

LV Fusion Derby Trainers 4,900 AED
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Bootcut Trousers 3,550 AED
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Keepall Bandoulière 40 Bag 13,000 AED
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LV Trainers 4,700 AED
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LV Fusion Derby Trainers 4,900 AED
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Bootcut Trousers 3,550 AED
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Keepall Bandoulière 40 Bag 13,000 AED
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LV Trainers 4,700 AED
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Classic Shirt 3,550 AED
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LV Fusion Derby Trainers 4,900 AED
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Bootcut Trousers 3,550 AED
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Striped Jumper 5,100 AED
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Bootcut Trousers 3,550 AED
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LV Fusion Derby Trainers 4,900 AED
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Bootcut Trousers 3,550 AED
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Keepall Bandoulière 40 Bag 13,000 AED
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LV Trainers 4,700 AED
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Car Coat 15,000 AED
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LV Fusion Derby Trainers 4,900 AED
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LV Trainers 4,700 AED
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Cigarette Trousers 4,400 AED
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LV Trainers 4,700 AED
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LV Fusion Derby Trainers 4,900 AED
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Cigarette Trousers 4,400 AED
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LV Friends Set Of 3 Earrings 2,580 AED
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Classic Shirt 3,550 AED
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LV Trainers 4,700 AED
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Details

The collection’s ethos is embodied by the “Zoooom with Friends” crew, imaginary characters that appear in various forms from oversized balloons to accessories. Each different to the other, the puppets represent the fundamental belief in inclusivity and multiculturalism embedded within the Louis Vuitton Men’s collections.

LV Friends Set Of 3 Earrings 2,580 AED
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Regular Denim Trousers 4,600 AED
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LV Fusion Derby Trainers 4,900 AED
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Bootcut Trousers 3,550 AED
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LV Friends Set Of 3 Earrings 2,580 AED
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Classic Shirt 4,600 AED
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Bootcut Trousers 3,550 AED
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Cigarette Trousers 4,400 AED
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Regular DNA Poplin Shirt 2,530 AED
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Classic Shirt 3,550 AED
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LV Fusion Derby Trainers 4,900 AED
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LV Fusion Derby Trainers 4,900 AED
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Classic Shirt 3,550 AED
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Bootcut Trousers 3,550 AED
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LV Chain Links Necklace 15,200 AED
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LV Friends Set Of 3 Earrings 2,580 AED
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Regular DNA Poplin Shirt 2,530 AED
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Bootcut Trousers 3,550 AED
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LV Ollie Trainers 13,800 AED
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LV Ollie Trainers 3,550 AED
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Louis Vuitton Horizon Wireless Earphones - Fluorescent Yellow 4,600 AED
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Louis Vuitton Horizon Black and Neon Green Earphones 4,600 AED
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Clock Intarsia Jumper 4,100 AED
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Regular DNA Poplin Shirt 2,530 AED
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The Selection

Distorted Damier Crew Neck Jumper 4,100 AED
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