Fashion - Campaigns 16/07

Men’s Fall-Winter 2021 Campaign

Virgil Abloh’s latest collection investigates unconscious biases instilled in our collective psyche by reimagining looks as pieces in a game of chess.

THE FILM

Shot in North Wales by Tim Walker, the campaign revisits the motifs and metaphors of chess, a recurrent theme in Virgil Abloh’s work at Louis Vuitton. Staged as a life-sized game, the collection comes alive as pieces in a choreographed play between a cast of characters.

THE CAMPAIGN

By taking archetypes such as the writer, the artist, the drifter, the salesman, the hotelier, the gallery owner, the architect, or the student, the collection explores the dress codes that inform our predetermined perceptions of these familiar characters. Virgil Abloh imbues the grammar of these codes with different values and employs fashion as a tool to change those assumptions.

Keepall Bandouliere 50 Bag 13,900 AED
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Flocked Monogram Classic Shirt 4,100 AED
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Monogram Neon Check Oversized Business Shirt 4,400 AED
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Monogram Neon Check Pleated Skirt 10,800 AED
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Litter Bag 10,100 AED
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Mini Soft Trunk Bag 15,600 AED
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Cyclone Sunglasses 3,250 AED
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Cyclone Sunglasses 3,350 AED
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City Keepall Bag 10,300 AED
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Monogram Hooded Denim Jacket 13,900 AED
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Carrot Pouch 5,050 AED
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Cyclone Sunglasses 3,350 AED
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Cyclone Sunglasses 3,250 AED
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LV Pop Sunglasses 1,790 AED
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Cyclone Sunglasses 3,350 AED
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LV Trainers 4,650 AED
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Flocked Monogram Classic Shirt 4,100 AED
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Tourist VS Purist Tuffetage Hoodie 6,700 AED
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Keepall Bandouliere 50 Bag With Acetate Chain 16,200 AED
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LV Trainers 4,650 AED
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LV Dust Sunglasses 2,780 AED
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Pizza Box 7,850 AED
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Cyclone Sunglasses 3,250 AED
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Monogram Embroidered Mesh Cap 3,600 AED
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Skateboard 12,600 AED
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LV Mirror Mirror Cap 4,200 AED
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Sac Plat Bag 14,100 AED
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1.1 Millionaire Sunglasses 3,600 AED
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Keepall XS Bag 11,100 AED
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Sac Plat Bag 14,100 AED
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LV Trainers 4,600 AED
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Millennium Trainers 4,500 AED
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1.1 Millionaire Sunglasses 3,600 AED
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LV Trainers 4,650 AED
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Extra Large Jacket 15,000 AED
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Equipe LV Polo 3,050 AED
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Technical Mirror Puffer Jacket 15,000 AED
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Extra Large Jacket 15,000 AED
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Keepall Bandouliere 50 Bag With Acetate Chain 16,200 AED
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Cyclone Sunglasses 3,250 AED
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Louis Monogram Cup 3,250 AED
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Steamer XS Bag 9,150 AED
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Millennium Trainers 4,500 AED
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DETAILS

Throughout the collection, garments, accessories, motifs and techniques play on themes of illusion, replicating the familiar through the deceptive lenses of trompe l’oeil and filtrage. Leather goods are interpreted through the classic shapes of Louis Vuitton and enriched with added wording, shiny silver, or tuffetage embroidery.

Pizza Box 7,850 AED
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Louis Monogram Cup 3,250 AED
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LV Trainers 4,650 AED
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LV Wax Fishtail Parka 30,500 AED
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Monogram Neon Check Pleated Skirt 10,800 AED
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Flocked Monogram Classic Shirt 4,100 AED
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City Keepall Bag 10,300 AED
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LV Trainers 4,650 AED
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Litter Bag 10,100 AED
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Flocked Monogram Classic Shirt 4,100 AED
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Equipe LV Polo 3,050 AED
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Coffee Cup Pouch 8,350 AED
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Steamer XS Bag 9,150 AED
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Extra Large Jacket 15,000 AED
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Equipe LV Polo 3,050 AED
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Monogram Embroidered Mesh Cap 3,600 AED
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LV Marker Necklace 3,650 AED
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Tourist VS Purist Tuffetage Hoodie 6,700 AED
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Monogram Embroidered Mesh Cap 3,600 AED
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THE SELECTION

Millennium Trainers 4,650 AED
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LV Initials LV Mirror Mirror 40MM Reversible Belt 2,910 AED
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Keepall Bandouliere 50 Bag 17,200 AED
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Handle Trunk Bag 14,600 AED
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1.1 Millionaire Sunglasses 3,600 AED
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